top of page
The mystery of the lost sock finally solved?
Where do all the lost socks go? We linked this age-old mystery to the landmines cause with a simple idea: every time you lose a sock, donate a dollar to someone who's lost a leg to a landmine. A digital and outdoor campaign turned the odd sock into a symbol of the horror of landmines.
​
PROMO LIONS FINALIST, DIRECT LIONS FINALIST, ONE SHOW MERIT AWARD (INTEGRATED CAMPAIGN)
bottom of page