SRINATH MOGERI
MULTI-CHANNEL COPYWRITER/CREATIVE DIRECTOR

World Press Photo exhibition featured over 200 photographs that highlighted the important events of the year. To publicise the event, we invited people who really ought to be seeing the photos. The world leaders. In many ways, they were responsible for these photographs. Of course, all of them wrote back declining our invitation. These rejection letters were used in the outdoor campaign, becoming an exhibition in themselves.